Friday, May 30, 2008

The 7 Psychological Pillars to Successful Trading

Psychology of the Call (POTC) believes a majority of a stock's price volatility in the short run (1 day - 3 months) is tied to investor sentiment/psychology. The remaining components are split between the underlying stock specific fundamentals (metrics/ratios), future cash flows, and the S&P 500 Index(S&P). Therefore anyone who trades without weighing investor sentiment/psychology first, perhaps placing a greater emphasis on accounting metrics, will eventually lose money as volatility washes them out. Even though the stock market is a forward-looking discounting mechanism in the longer term (6 months or more), in the short term a stock's price is more like a washing machine, churning and churning, not always showing the true threads of cotton or silk. We don't try to outthink and outsmart the short term volatility tied to sentiment/psychology. It’s better to use short term trends to your advantage, especially if the rest of the puzzle is convincing, i.e. rising future cash flows, superior technology patents, sound management. Perhaps First Solar's (FSLR) recent pull back from over $300 to $250 is the best example, as the psychology of crude oil and government legislation has recently gone against a still very promising company. Now for the Pillars we believe in:

1) We believe in patience. A patient trader waits for superior opportunities to enter and exit. A trader who forces trades after winning or losing will set him/herself up for potential losses, because gambling, rather than psychology has taken over the mind.

2) We believe a stock's volatility is a positive attribute. Volatility can be caused by stock specific news related to earnings, management changes, law suits, technology/patents, market share, or short interest. Volatility can also be caused by the overall market/S&P. We take advantage of price volatility, setting specific entry and exit points based on basic technical analysis, with emphasis on the 200 day moving average.

3) We believe in only trading above average entry points, as the over sold and over bought stocks become evident to our trained psychological eyes. Learn to take advantage of these superior entry points, as wash outs and peaks offer attractive premiums as you go against the herd.

4) We believe the market will be around next Friday, next month, and next year, so we take one day a week off in order to clear our minds. Cultivate a hobby because a healthy life style contributes to a healthier mind. Better trading decisions result when we are well rested and involved in other things besides trading. Go fishing, visit a Museum, tend to your garden, tinker with your car, forget about stocks for a day.

5) We believe investor sentiment/psychology and S&P swings affect individual stock movements in the short run more than any fundamental metric or ratio. Exhibit caution when attempting to trade on backward looking fundamental analysis, forward P/Es or future cash flows.

6) We believe there is only one Warren Buffet, but if you master market mechanics you will be become a multimillionaire by understanding, appreciating and trading volatility.

7) Finally, we believe the importance of maintaining some cash/liquidity in the portfolio and always booking profits, but especially on Friday, as smart money sells to avoid the risk of some weekend geo-political event.

The Psychology of the Call team now offers you the 11 Commandments:

The Eleven Commandments of Trading


1. Never trade more than 10% of your total capital/account value in any one position.

2. Cash is King, and we recommend keeping 20% liquid to take advantage of dislocations and volatility.

3. Cut losses to 15% maximum whenever possible. If your psyche is shaken, step away and don't trade for 1 week.

4. Take and enjoy profits of 30% or more.

5. Never fall in love with a stock and never force trades or over trade; remember commandment #2.

6. Never accept excuses from management, period.

7. Use technical and fundamental data & psychology/sentiment from the conference call to select trades.

8. There are two sides to the market, long & short; take advantage of that leverage.

9. Understand the significance of the macro geo-political economic environment.

10. Unforeseen events/shocks will happen, inverting the market upside down (remember commandments #1 & #2)

11. All of the above are void without reading the Psychology of the Call.

Thursday, May 29, 2008

Google and DNA

"Our Saturday Psych Ahead Prediction Piece" was correct, a $30 GOOG move has in fact occurred, congrats to all traders who acted on our recommendation! "Please heed the "Friday smart money, profit taking warning."

http://news.moneycentral.msn.com/ticker/article.aspx?symbol=US:GOOG&feed=AP&date=20080529&id=8702908

Also, please remember the Genentech (DNA) ASCO meeting tomorrow in Chicago: http://www.asco.org/ASCO/Meetings/ASCO+Annual+Meeting
POTC sees very positive Avastin applications on the horizon, judging from the colorful and very positive tone of the last conference call (CC). You can find all CCs archived on our blog. Enjoy your Thursday, as a few of us are leaving for the day; the sign on our door reads, "Gone Fishing". Enjoy: http://www.youtube.com/watch?v=RWDa88K53D4

From the entire Psychology of the Call team.

Special Memorial Day Weekend Edition of the Psychology Ahead

The market fools the average investor/trader at every turn, and last week we were witness. Unless some fundamental change occurs, the recent stock market fall may be more than just a temporary 'correction', caution. Yet Jim Cramer, on his Friday's "Mad Money" CNBC show attempted to pull the wool over viewer’s eyes by calling the sell off a 'correction'; the Psychology of the Call team (POTC) vehemently disagrees. Technical 'corrections' occur at market peaks/tops; this is not the case today. The S&P 500 Index (S&P) is attempting a recovery from a 1,257 low just two months ago, and that print signaled something much different. The 1,257 level translated to a 20% drop from its October top, and in theory, drops of that magnitude are classified as bear markets, not mere 'corrections' Cramer would lead us to believe. Does Cramer have a history of misleading statements, you decide, our team already has: http://www.youtube.com/watch?v=SGkrNJ19DSU&feature=related Perhaps Cramer should address the market mechanics of bear market rallies on his next show, as the S&P is 13% below its October high and only 9% above its very recent March low. POTC is in business to educate our readers in a dynamic process called Psychological Financial Fusion (PFF), and even make some friends along the way... The PFF equation involves technical analysis, financial/quantitative analysis, and psychology. POTC has been right and wrong on individual stock and economic data analysis, granted, but we pledge to never mislead you with inaccurate financial terminology, which would lead to bad behavior/trading/psychology. Talking heads on major cable networks must be held accountable and even be more responsible than the average blog or internet portal, as many more people are affected and in Cramer's case, infected. Now that we've cleared up the technical difference between a 'correction' and a 'bear market rally', we ask you to allow us to sprinkle you with some psychology of why the market is currently in a bearish cycle. Consumer sentiment/psychology has been decimated with rising food and energy prices. The last Michigan Consumer Sentiment reading was at a 25 year low, and in the end, IF the consumer stops spending, it'll bleed through to lower revenues and profits for most of the universe of stocks you hold and trade. Anyone feel we have broken out of an acceptable comfort zone in food and energy costs? Have you ever considered if it weren't for the real estate and Investment Banking credit crisis the Fed would have never lowered rates so aggressively and the 'bear market rally' would have never occurred? So POTC prefers our readers do not refer to last week's fall as mere 'correction', but a bear market rally running its course from March lows. POTC will never be monolithically bullish like Cramer, therefore we feel we must call out anyone who misinforms the investing masses, and we are proud to have you aboard our no spin ship. Consider this; even hedging strategies and mathematical modeling software were worthless at Bear Stearns, which was noted as the fifth largest U.S. Investment Bank. With all the knowledge and experience and connections Cramer has, even he was caught off guard by their Roman-candle like collapse: http://www.youtube.com/watch?v=gUkbdjetlY8 Oh well, hopefully that caller practices the 11 Commandments. Now for the three positive/optimistic arguments why the S&P could recover and close and stabilize above that elusive 1,420 level, a level that would be above the one year mid point, and cause us to turn bullish: 1) If government officials in D.C. would vote to open up drilling in Alaska's Arctic Nation Wildlife Refuge (ANWR). This has been a hot issue since President Carter in the late 1970's, what is your psychology on this touchy topic: http://en.wikipedia.org/wiki/Arctic_Refuge_drilling_controversy With crude above $130/barrel, a level many economists believe will have a devastating domino effect on the U.S. consumer, and eventually cripple the global economy, as the U.S. Gross Domestic Product still accounts for nearly one third of the entire world's out put. POTC feels that even if it were to take five years to begin pumping Texas Tea from under Alaska, market mechanics would discount crude oil under $100/barrel immediately. On Saturday morning, Presidential candidate Barack Obama stated Americans should "eat and drive" less; do you feel that is the answer to the oil problem? Word to D.C. government officials: Stop focusing on the 2008 election and pass legislation ASAP that would bring about true fundamental change, agree? Whether you agree or not, please read on, as we have more positive psychology that would wake up the bulls. 2) If Bernanke and Paulson made a concerted effort to strengthen the greenback. Since oil is priced in U.S. dollars, we feel the collapse of the currency has reached a point of diminishing returns to S&P profits, and blackened the eye of the average U.S. consumer, caution. POTC believes the Fed must raise interest rates by 50 basis points before their June 25th policy statement release. Raising rates would prop up the greenback and lower prices of food and energy. A stronger greenback would lead to the unwinding/selling of crude oil positions, and have a fire starter effect on a more diverse set of asset classes and sectors; perhaps even real estate psychology would improve. The new asset allocation/balance would allow the pendulum and market forces to swing more freely to retail, airline, automotive, restaurant, and many other depressed sectors. If it weren't for specific sector rallies caused by high energy prices, like coal, rails, financials, and alternative energy, where would we stand in terms of the S&P, lower, higher? Will the bursting of the oil bubble finally come due to shift on a strong dollar policy from Bernanke and Paulson? Word to Bernanke and Paulson, a strong greenback plan must be initiated sooner than later. In POTC's opinion, the real estate and credit markets are impacted more by the negative psychology that surround the consumer than aided by the diminishing and disastrous return of lower short term rates. 3) If other strong world currencies, especially the Euro-dollar began buying U.S. assets. POTC has stated before the Euro-dollar may act as a fire starter for the S&P by the time the leaves turn color and 'Fall.' The Euro has appreciated a staggering 40% vs. the U.S. dollar in the past five years. Perhaps it's only a matter of time until prime urban U.S. real estate and high end coastal locations and blue chop stocks like Genentech (DNA) and Joy Global (JOYG) begin to get bids from the Europeans. The European Central Banks (ECB) decision not to lower rates just days ago is a tell. Is Trichet waiting for Bernake to raise rates before he shows his hand, we think so. POTC sees the bulls running wild after a couple U.S. blue chips begin to be "Euro-ized." We believe such a scenario will unfold, you? We believe the ECB and Trichet bluffed, and since the Euro-dollar remains strong, we feel the Euro-ization fire starter theory grows stronger, but again, it may not occur until Autumn: http://money.cnn.com/2008/05/08/news/international/bank_england.ap/index.htm?section=money_news_international So, until any of these three scenarios are made public, or even better, a combination, POTC disagrees with Cramer's analysis of a mere 'correction' last week. The S&P has experienced a bear market rally from its March lows, nothing less and nothing more. Lastly, the Dow Jones Transportation Index has in fact double topped at 5514, so will the Airlines run down the Rails soon too =================, try and ingest that nugget. You decide the Psychology of this Call; a bear market rally running a muck in a rising sea of adulterated crude oil and rising tsunami of food prices wedged between a sick credit market all happening during an election run, something has got to give.
Now for the Psychology in the Upcoming Week's Data: Tuesday, May 27th is a somewhat difficult call to make, although ironically, we favor the bulls from Monday through Thursday. Usually, trading days after three day breaks are lackadaisical in terms of volume (low), but very bullish, as no major geo-political event transpired, billions of dollars that left the exchanges now return as event risk has dissipated. Will the bulls run come Tuesday; we think so, so set up trades accordingly. For all our investors/traders/readers out there, always keep the 20% cash liquid, as POTC feels there will be better buying opportunities after the 4th of July fire works, but some may be skilled in market mechanics enough to put some of that 20% to work until Thursday, especially in stocks we will mention soon. Consumer Confidence is released for the month of May at 10:00 ET. http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/conf.htm We are at a quarter century low on this data, need we say more? Eventually this indicator will turn and turn hard, but definitely not yet. Prior reading came in at 62.3, and now the consensus forecast is 61. POTC continues to feel the psychology of the current economic environment has continued to hurt the consumer more than inflation. When will the pain of rising gas prices, rising food prices, and real estate inventory over hang leave our thoughts, that is a lot more important than a one time poll/number/data release, yes? New Home Sales and New Home Prices for the month of April are released at 10:00 ET. Please take a moment and look at these ski slope charts: http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/newhom.htm The "what goes up must come down" law of physics held true here. When all the speculators leave the market, when there is no more blood left, then stability will come, and only after the market becomes boring will it have another leg up through 1,440. POTC believes the real estate turn will occur in bits and pieces. Just as it is a 'market of stocks', it is also a 'market of real estate', dynamic and diverse. Since the S&P has held up better than real estate, we at least have that to be thankful for. In March, New Home Sales came in at 526K, now the consensus forecast is 515K-520K, so economists are forecasting an improvement, and we agree. Tuesday will be dead cat bounce kind of day, so set your trading positions to bullish before 10 ET, as Consumer Confidence and New Home Sales are two of the most anticipated negative data sets out there, cheers to the contrarians, for Tuesday at least! Wednesday, May 28th turns out to fall on the second day of the week, so Wednesday will set the trend like most Tuesdays, got it? Ironically, with all the negativity expounded in the opening few paragraphs, short term market fluctuations work to fool the average investor/trader. Cramer will continue to avoid calling this a bear market rally, just watch his show as the bear market rally continues for a few days. What he says on Friday is another issue, or actually it's the same issue he mistakenly brought up last Friday. Until POTC sees one or a combination the three events: 1) Legislation to drill in Alaska's ANWR 2) Fed raising rates to strengthen the greenback 3) The Euro-ization of U.S. assets, POTC will NOT turn bullish long term unless the S&P breaks and stabilizes above 1,440 for at least one month. So for the time being Cramer, Cramer, we'll call this a bear market rally, is that okay? Please vote your psychology in our poll whether the S&P breaks through 1,450 or 1,300 first. It closed at 1,376 last Friday. Durable Goods Orders data will be released for the month of April at 8:30 ET. http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/durord.htm This is the only economic data release slated for Wednesday, and we see the bulls stampeding after it. Understand this data will come before market, so you should position your long trades before market close on Tuesday or miss the blip up on market open. The Durable Goods Orders measures the dollar volume of orders, deliveries, and not yet filled orders of a durable type. Orders have life spans of three years or more, so big ticket items. Prior reading came in at -0.3%, and now the consensus forecast calls for +0.5% to -0.7%, we favor the higher number and are bullish for reasons too broad to list.
Thursday, May 29th Gross Domestic Product (GDP) is released for Q1 at 8:30 ET.
GDP is the broadest indicator and measure of economic activity and it has refused to go negative and signal a recession. In the face of many headwinds, the U.S. consumer continues to spend. The fact that exports are booming due to a weak greenback has been a silver lining, but how much can the average U.S. consumer take? POTC feels the fiscal stimulus checks will prop up and buoy the GDP data and string along the consumer. The consensus forecast is for between 0.9% and 1.0%, and when this number is posted at 1.0%, the recession bears will have to crawl back in their cubby holes for another week at least. Perhaps the first Friday of June (June 6th) will wield the bloodiest hammer to the bulls celebrating today, with the release of the Unemployment Report.
Crude Oil Inventories will be released at 10:30 ET. Most are expecting a draw down as warmer weather and the school cycle are upon us. Perhaps our Friday piece called it right about more people surfing the Internet Highway than driving down Route 66 with gas in the $4.00/gallon range. POTC likes Google (GOOG) this week. A rally of $30 is not out of the question and any option traders reading this should take notice!~Bear in mind, it's called "Profit Taking Friday" for very good, well established, historically consistent reason, so protect profits before Thursday's close~
Friday, May 30th Personal Income and Spending data for the month of April is released at 8:30 ET.
This data set is has not been volatile enough to cause any waves of worry. POTC sees the upward trend from Thursday continuing come Friday morning, but tread cautiously after 10:00 ET. Prior reading for Personal Income was 0.3%, now the forecast calls for a drop to 0.2%. The Spending data prior reading was 0.4%, and forecast has it pegged between 0.2% and 0.3%. Both will come in neutral in our opinion.
The Chicago Puchasing Managers Index (PMI) for May is released at 9:45 ET.
The fiscal stimulus checks should keep Chicago's manufacturing engine and temperature gauge running just fine. Also, the 'school's out for summer' Alice Cooper effect always shows up positively in this indicator in late May. Prior reading came in at 48.3%, now the consensus calls for between 49% and 49.5%. Anything above 50% shows manufacturing expansion and anything below 50% shows contraction, so we’re in a contraction stage. This adds fuel to our bear market rally argument, compared to Cramer's 'correction' mention on Friday's CNBC Mad Money show. POTC knows many are reading this and cannot understand how negative we were on the S&P and perhaps you missed the point. Bear market rallies are a cyclical phenomenon and we try to take advantage of them. POTC will never get trapped in a monolithic mentality as we fervently believe there are two sides to the market and Commandment #8 spells that out clearly. Our readers will never make money consistently if they refuse to buy puts or short a stock from time to time. A free market system is set up in order for risk to be minimized and the theory of selling short or buying puts actually makes the markets safer, as all short sellers must eventually buy the shares back. So, if a stock has a large short interest, perhaps that's a red flag signaling incompetent management or a business model lacking competitive barriers against entry.
Quick Psychology: When a stock with a large short interest bounces on positive news, wait 2-3 days until the false move up fails, then make money by trading with the usually 'smart short money' as dumb money and upward momentum fizzle out~ Too many traders chase stocks because they see an up move of 20% or more and that can be a mortal mistake IF the stock has a large short interest, as short interest is unusually smart and stubborn, two things the average trader is not. Please take advantage of large short interest stocks, as you will find it to be more a friend than an enemy in the long run. Learn to understand the market mechanics behind short positions and set up trades accordingly.
Michigan Consumer Sentiment for the month of May is the last economic release of the week at 10:00 ET. CAUTION: after this release, it’s all down hill from here.
Being at a 25 year low is mind numbing and has most economists and academics speechless. Do any of our readers really expect consumer sentiment to turn on a dime? In the face of oil, food, and real estate, POTC wouldn't be surprised to see the government scrap this poll altogether as it is the most psychological and dispiriting to the bulls bleeding today. POTC predicts a sell off after the Michigan Consumer Sentiment is posted. What was a nice bear market rally for the week suddenly runs into smart money booking profits and looking-forward. Our readers would be wise to either take our advice and buy Monday-Thursday, or just wait to make money on the short side come Friday; you decide. The market begins to discount the week ahead, as the biggest and bloodiest hammer of the month lays in its path. The Employment Report (on June 6th) is never a friendly report in the midst of a pure bear market rally. Please don't forget to copy, paste, Facebook, and email this hard working, educational, reader friendly blog spot to all your friends and family.
To all our return readers for their support, kind words, and attention, we wish you continued good health & wealth throughout 2008.
The Psychology of the Call team.

Friday, May 23, 2008

Intraday Psychology

Cliches like "Sell in May & Go Away" and "Trend Setting Tuesday" are proving their worth this week. We wrote extensively about the Transport Index's double top at 5514 and it did in fact fail, dropping nearly 7% from that 5514 level this week. POTC did mention it was better to miss a few percent than to dive in at a double top; looking back at our forward looking advice, the psychology was correct.

http://psychologyofthecall.blogspot.com/2008/05/double-trouble-transport-signal-ehibit.html


The S&P 500, after touching 1,440 on Monday and being up 16 points at one time, did an intraday reversal and closed up only 1 point. Art Cashen, a highly respected NYSE floor trader mentioned that fact and pointed to anemic volume, something that we reported to our readers. Then the cliche "Trend Setting Tuesday" took the Bulls to summer school and taught them a hard lesson in market mechanics.


It is not in POTC's best interest for the market to go down, although we do accept and embrace volatility since our 8th Commandment reads "there are two sides to the market, take advantage of that leverage." Please remember Google (GOOG) a month back, it made a $90-plus move up in one day after the earnings report. Quick Psychology: It is a "market of stocks", NOT merely a "stock market", and those who learn the inexact science of market mechanics take advantage of days like these and begin to build long positions and buy less expensive calls as premiums vanish. Perhaps many Americans will choose to stay home and not hit the highways this Memorial weekend? Perhaps GOOG will see much better comparables over last year's Memorial Day clicks through? We sure think so!

The Psychology of the Call team is always looking-forward with our reader’s best interests in mind. Pertinent to that sentiment are the 11 commandments of trading, which we recommend that you follow regardless of whether it’s an up, down, or sideways market. We wish everyone in the U.S. a safe and proud Memorial Day weekend, and extend our good wishes and gratitude to our faithful readers in more than 70 countries around the Globe.

The Eleven Commandments of Trading

1. Never trade more than 10% of your total capital/account value in any one position.
2. Cash is King, and we recommend keeping 20% liquid to take advantage of dislocations and volatility.
3. Cut losses to 15% maximum whenever possible. If your psyche is shaken, step away and don't trade for 1 week.
4. Take and enjoy profits of 30% or more.
5. Never fall in love with a stock and never force trades or over trade; remember commandment #2.
6. Never accept excuses from management, period.
7. Use technical and fundamental data & psychology/sentiment from the conference call to select trades.
8. There are two sides to the market, long & short; take advantage of that leverage.
9. Understand the significance of the macro geo-political economic environment.
10. Unforeseen events/shocks will happen, inverting the market upside down (remember commandments #1 & #2)
11. All of the above are void without reading the Psychology of the Call.

Existing home sales


April existing home sales fall to 4.89 million pace

Thursday, May 22, 2008

The Psychology of Friday

Friday, May 23rd brings Existing Home Sales for month of April at 10:00 ET.

Quick psychology: with the Fed having eased rates aggressively, POTC does believe existing home sales will improve before new home sales do. The last report was 4.93M units sold and this estimate is for 4.85M units sold. Strangely, economists feel existing home sales will not improve. IF the number of home sales can beat the previous 4.93M and trump the 4.85M estimate, the clamour about a recession will be muted.


A boring Friday trading session will result due to the three day weekend ahead; Monday, May 26th is Memorial Day. POTC reminds our readers about Shanda Interactive (SNDA) Q1 2009 reports Monday night, SO if anyone does want to roll the dice, Tuesday's SNDA open will not be for the faint of heart, as you will be tied to any earnings fall out. POTC sees SNDA finally breaking out to the higher valuation it deserves; the Chinese Dragon's tide is raising all ships of late: SOHU, BIDU, SINA, and even JRJC, which we recommended shorting, oops... The Chinese economy is not showing any signs of slowing and unless talk of the Yuan devaluation gets louder, it would be wise to stay long China. We recommend buying SNDA $45 June calls with a chance the stock FINALLY takes out the mid $40 range like a fire breathing dragon. We're expecting a climactic move come Tuesday morning.


The Psychology of the Call team wishes everyone a healthy and happy Memorial Day weekend to all our U.S. readers.

Wednesday, May 21, 2008

Crude Oil Inventories and Fed Minutes

Wednesday, May 21st brings the release of Crude Oil Inventories at 10:30 ET.

Oil has now reached $130/barrel. We reiterate our feeling about crude oil being both good and bad for the market. As the crude oil trade unwinds, massive amounts of capital will be released to the stock market, acting as a fire starter, just like the weak U.S. currency for S&P 500 exporters. And just as the weak U.S. dollar is a double edged sword, so to is the explosion of energy prices; it all depends on which side of the trade you're on. Some economists feel the U.S. stock market would be in great trouble if it weren't for the weak U.S. dollar and high energy prices. POTC agrees, but crude above $130/barrel would have devastating consequences on the consumer and retailers nationwide. We continue to favor stocks like Genentech (DNA), ahead of Chicago's ASCO conference on May 30th: http://www.asco.org/ASCO/Meetings/ASCO+Annual+Meeting, and First Solar (FSLR), the 'Best in Show' solar/alternative energy transition play. These two stocks are well positioned whether crude oil rises, falls, or stabilizes. Although we do see a pull back in crude oil short term (3-6 months), we do not see it coming down too much below $90/barrel by year end.


Federal Open Market Committee's minutes from the April 30th meeting are released at 2:00 PM ET.

This release is VERY market moving, as it offers more psychology into their decision. There were two dissenters in the last 0.25% interest rate cut and that will dominate the headlines. One dissenter is not uncommon, but two is a rare event. Trading volume usually slows down during the summer months. IF there is talk of higher rates on the horizon to strengthen the U.S. dollar, as POTC feels there will be, the stock market will favor high P/E stocks like FSLR and DNA. Please remember to practice the 11 Commandments everyday, but especially ahead of such market moving releases as the FOMC minutes. Volatility, as measured by the VIX Index will be in order for the last 2 hours of trading come Wednesday, so set your trades up accordingly, and learn to profit from such market jarring releases.

After market earnings come from Network Appliance Inc. (NTAP) Q4 2008 estimate for $.27/share, and Salesforce.com Inc (CRM) Q1 2009 estimate for $.07/share. CRM's software platform continues to gain market share, and although $.07/share seems piddly, the psychology surrounding this stock has to do with their management, momentum, and future ability to monetize their volume.

Tuesday, May 20, 2008

Media Bullishness Says Short Oil

This morning CNBC broadcast an interview with "legendary oil man", Boone Pickens in which he predicted that a barrel of oil will soon fetch $150. We have the greatest respect for Mr. Pickens, but we view his appearance on television, alongside all of the current coverage of surging oil, as a contrarian indicator. When we see this much blatant and unrestrained bullishness in the press and media, we see another reason to short oil. http://www.marketwatch.com/News/Story/boone-pickens-sees-150-barrel/story.aspx?guid={B0946F64-DB78-4630-81ED-6DE5E1258C17}&siteid=msn

Trend Setting Tuesday


Trend Setting Tuesday, May 20th brings the Producer Price Index (PPI) at 8:30 ET.
http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/ppi.htm
The data measures prices paid for goods, not services, at their wholesale level. The PPI measures a wide range of goods at their unfinished stage and with energy prices only rising recently, can anyone be optimistic about this report? The core PPI subtracts food and energy prices, which to many is an outrageous gauge, as food and energy have definitely NOT lived up to their historical cyclicality. Food and energy prices are in nose bleed territory in POTC's opinion and discounting that is foolish. The year over year (y/y) PPI stands at 6.9%, and the 25 year high mark came last January at 7.4%. POTC feels the current administration must force the hands of Congress and the House to open up drilling in more U.S. territories. With the advancement of science in the past decade, horizontal drilling techniques are highly effective and environmentally friendly measures have come a far way from the early 1950s. After market earnings come from Analog Devices (ADI) Q2 2008 estimate for $.41/share, and Intuit Inc (INTU) Q3 2008 estimate for $1.29/share.

Saturday, May 17, 2008

Psychology in the Upcoming Economic & Earnings Data

Good Day and Good Evening to All ! Last week's stock market rally caught many market participants off guard. The fact that crude oil continued its relentless climb, breaking through $127/barrel, and then only pulled back slightly will be a study in market mechanics for Finance students for many decades. The Psychology of the Call team (POTC) did predict one month ago, when crude was at $108/barrel that it would make sense to short it in the $120-$130 range, and we stand by that. Remember the disastrous hurricane Katrina disruption in 2005, when pipelines and refineries were shut down for weeks? The spike in oil then was $76/barrel and many felt that was over done. Now, less than three years later, with no such freak event upon us, oil is 66% higher! POTC regards this a classic market bubble and our readers would be wise to short crude here, with a stop loss at $131. We don't see that upper limit being triggered, barring any cataclysmic event, like a war with Iran or another category 4 or 5 Gulf hurricane. POTC actually believes the Beijing summer Olympic build out has caused tremendous strain on prices, and that build out is now completely behind us. A speculative component is definitely in the price of oil and as the hurricane season comes and goes with no major Gulf hits, we see at least 15% of that speculative premium being taken out. $107 would be the initial swing cover target for you short players out there. Wednesday's Crude Oil Inventory report will be something to pay close attention to, as a build up or draw down in inventories should see a fall in price per barrel in our opinion, strengthening our bubble thesis, but especially if oil falls in the face of a draw down.

Also, we would be more bearish on crude if the Dow Jones Transport Index broke through its 1 year high; that would confirm "smart money" sees more pricing power ahead, and that could only happen with a crude oil pull back to the $100/barrel. That pull back on a percentage basis would be small, compared to what has transpired post Katrina; 26% compared to 66%, yes? ($76 to $126, and $126 to $100).

Our conviction of oil pulling back grew stronger on Tuesday when Goldman Sachs (GS) economists predicted $200/barrel within 24 months. http://www.politicalgateway.com/news/read/146605

Institutions like GS have vested interests in their commentary and often times their trading desk profits reflect the opposite of their public press releases, so exhibit caution. The markets are very humbling and they fool the average market participant at every turn. PLEASE keep this in mind. As oil pulls back, MASSIVE liquidity will be released in to other asset classes, but especially stocks. The question now is whether oil will begin its pull back this week. Bubble tops are very difficult to call, but when GS comes out and predicts $200/barrel, we feel more assured that a top is in. Please vote in our poll whether you feel crude oil will close above $130/barrel this week.
POTC will monitor a couple of important factors this week. First, the Dow Jones Transport Index (DJT) has formed a double top, just 89 points away from a one year high. Will it close above the last high of 5514, or back off in the face of high food and energy prices? A very interesting element of market mechanics is unfolding in front of our eyes. Evolutionary scientists need not apply here, as we will have our answers within days. The week ahead is perhaps the most important week of 2008, and will dictate whether POTC becomes short term (3-6 months) bullish or bearish. As it stands now, we are optimistic as we see the unwinding of crude oil money acting as a fire starter, in a similar fashion to the weak dollar and strong foreign currency argument that we have been espousing for the last several weeks. The U.S. markets have a lot to be thankful for and ironically the rise in energy prices is one of those elements. Again, our bullish thesis will be greatly confirmed when the transports close above 5514 and settle there for at least one month.We think the transports will rally this week and close above that elusive 5514 mark, but perhaps back off on profit taking Friday. Here's the double top formation we pointed to last week and we urge caution from jumping in to stocks until this 5514 target is taken out:



Investors and traders would be wise to miss a few percent on the upside than jump in to a May bull trap; caution. The saying "sell in May and go away" still has two weeks to play out.

Monday, May 19th brings Leading Economic Indicators at 10:00 ET.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/leader.htm

This report only garners a C- in terms of market moving significance by the economists at Briefing.com, but IF we DO in fact see a positive 0.1% Monday morning, as forecast, the bulls will run wild. The market has NOT seen two consecutive month to month positive readings in over a year. After market earnings come from DryShips, Inc. (DRYS). The estimate is for $4.06/share Q1 2008. DRYS is a dry bulk shipping carrier out of Athens, Greece. It's a highly regarded stock in Institutional circles, as CNBC had several guests mention it as their favorite stock going forward. Remember though, what looks expensive usually gets more expensive, and that which looks cheap usually gets cheaper. Good luck to all DRYS shareholders.

Trend Setting Tuesday, May 20th brings the Producer Price Index (PPI) at 8:30 ET.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/ppi.htm

The data measures prices paid for goods, not services, at their wholesale level. The PPI measures a wide range of goods at their unfinished stage and with energy prices only rising recently, can anyone be optimistic about this report? The core PPI subtracts food and energy prices, which to many is an outrageous gauge, as food and energy have definitely NOT lived up to their historical cyclicality. Food and energy prices are in nose bleed territory in POTC's opinion and discounting that is foolish. The year over year (y/y) PPI stands at 6.9%, and the 25 year high mark came last January at 7.4%. POTC feels the current administration must force the hands of Congress and the House to open up drilling in more U.S. territories. With the advancement of science in the past decade, horizontal drilling techniques are highly effective and environmentally friendly measures have come a far way from the early 1950s. After market earnings come from Analog Devices (ADI) Q2 2008 estimate for $.41/share, and Intuit Inc (INTU) Q3 2008 estimate for $1.29/share.

Wednesday, May 21st brings Crude Oil Inventories at 10:30 ET.

We reiterate our feeling about crude oil being both good and bad for the market. As the crude oil trade unwinds, massive amounts of capital will be released to the stock market, acting as a fire starter, just like the weak U.S. currency for S&P 500 exporters. And just as the weak U.S. dollar is a double edged sword, so to is the explosion of energy prices; it all depends on which side of the trade you're on. Some economists feel the U.S. stock market would be in great trouble if it weren't for the weak U.S. dollar and high energy prices. POTC agrees, but crude above $130/barrel would have devastating consequences on the consumer and retailers nationwide. We continue to favor stocks like Genentech (DNA), ahead of Chicago's ASCO conference on May 30th: http://www.asco.org/ASCO/Meetings/ASCO+Annual+Meeting, and First Solar (FSLR), the 'Best in Show' solar/alternative energy transition play. These two stocks are well positioned whether crude oil rises, falls, or stabilizes. Although we do see a pull back in crude oil short term (3-6 months), we do not see it coming down too much below $90/barrel by year end.

Federal Open Market Committee's minutes from the April 30th meeting are released at 2:00 PM ET.

This release is VERY market moving, as it offers more psychology into their decision. There were two dissenters in the last 0.25% interest rate cut and that will dominate the headlines. One dissenter is not uncommon, but two is a rare event. Trading volume usually slows down during the summer months. IF there is talk of higher rates on the horizon to strengthen the U.S. dollar, as POTC feels there will be, the stock market will favor high P/E stocks like FSLR and DNA. Please remember to practice the 11 Commandments everyday, but especially ahead of such market moving releases as the FOMC minutes. Volatility, as measured by the VIX Index will be in order for the last 2 hours of trading come Wednesday, so set your trades up accordingly, and learn to profit from such market jarring releases.

After market earnings come from Network Appliance Inc. (NTAP) Q4 2008 estimate for $.27/share, and Salesforce.com Inc (CRM) Q1 2009 estimate for $.07/share. CRM's software platform continues to gain market share, and although $.07/share seems piddly, the psychology surrounding this stock has to do with their management, momentum, and future ability to monetize their volume.

Thursday, May 22nd brings Initial Claims for Unemployment at 8:30 ET.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/claims.htm

Weekly claims are usually not market moving events. Many economists who called for a recession are looking more foolish as weeks pass. Most agree that a month over month (m/m) rise in unemployment has to be in the 150K range and that has not happened. The seasonal aspect of school ending usually carries cyclical and positive ramifications on employment data, and we are at such a period, so be cautious. POTC only sees the 371K estimate coming in better due to the Alice Cooper "schools out for summer" effect; meaning less than $370K. The market will breathe an expected sigh of relief and we predict a rally come Thursday. Before market earnings come from GameStop Inc (GME) Q1 2009 estimate for .$34/share, and after market Aeropostale Inc (ARO) reports Q1 2009 and estimate is for .$25/share. POTC would avoid GME in light of high nose bleed gas prices, and summer break, with its weather prohibitive to game playing hours. ARO is also in a difficult operating environment and we do not recommend any retailers at this time.

Friday, May 23rd brings Existing Home Sales for month of April at 10:00 ET.

Quick psychology: with the Fed having eased rates aggressively, POTC does believe existing home sales will improve before new home sales do. The last report was 4.93M units sold and this estimate is for 4.85M units sold. Strangely, economists feel existing home sales will not improve. IF the number of home sales can beat the previous 4.93M and trump the 4.85M estimate, the clamour about a recession will be muted.

A boring Friday trading session will result due to the three day weekend ahead; Monday, May 26th is Memorial Day. POTC reminds our readers about Shanda Interactive (SNDA) Q1 2009 reports Monday night, SO if anyone does want to roll the dice, Tuesday's SNDA open will not be for the faint of heart, as you will be tied to any earnings fall out. POTC sees SNDA finally breaking out to the higher valuation it deserves; the Chinese Dragon's tide is raising all ships of late: SOHU, BIDU, SINA, and even JRJC, which we recommended shorting, oops... The Chinese economy is not showing any signs of slowing and unless talk of the Yuan devaluation gets louder, it would be wise to stay long China. We recommend buying SNDA $45 June calls with a chance the stock FINALLY takes out the mid $40 range like a fire breathing dragon. We're expecting a climactic move come Tuesday morning.

The Psychology of the Call team wishes everyone a healthy and happy Memorial Day weekend to all our U.S. readers.

Friday, May 16, 2008

The End of an Oily Week

These are strange times in the market. The DJ Transport index is breaking out from a double top, oil is at $126.50 (one hundred and twenty six dollars and fifty cents!) a barrel as we type (with Goldman Sachs predicting that it could soon ascend to over $140 a barrel), consumer confidence is at a 28 year low, and yet every index is trading only slightly in the red, creeping towards green. We were expecting a big drop today, especially on option expiration Friday, but one of our catalysts was the release of earnings by HPQ and that has been postponed until nest Tuesday.

Circumstances like these remind us - and should emphasize to one and all - the importance of the 11 Commandments. Come back this weekend for our "Psychology of the Upcoming Week's Earnings and Economic Data". Until then we leave you with, and encourage you to follow the Commandments.

The Eleven Commandments of Trading

1. Never trade more than 10% of your total capital/account value in any one position.
2. Cash is King, but always keep a minimum of 20% liquid.
3. Cut losses to 15% maximum whenever possible. If your psyche is shaken, step away and don't trade for 1 week.
4. Take and enjoy profits of 30% or more.
5. Never fall in love with a stock and never force trades or over trade; remember commandment #2.
6. Never accept excuses from management, period.
7. Use technical and fundamental data & psychology/sentiment from the conference call to select trades.
8. There are two sides to the market, long & short; take advantage of that leverage.
9. Understand the significance of the macro geo-political economic environment.
10. Unforeseen events/shocks will happen, inverting the market upside down (remember commandments #1 & #2)
11. All of the above are void without reading the Psychology of the Call.

Thursday, May 15, 2008

The Psychology of Today's Data

This morning Initial Claims for Unemployment were released for the week ending May 10th. The figure was 371,000 and as we stated a few days ago any number between 350K and 375K will not be market moving and we should look more to the manufacturing data. Some economists believe monthly unemployment claims must jump by 150K in order for a real recession to be called. We haven’t seen that yet and hopefully never will. The silver lining of continued high energy prices is research and development (R&D). High oil prices will kick start more aggressive science and technologies like solar, wind, and countless others not even mentioned by the general media as yet. So there are those who want high energy prices so that the paradigm shift to alternative energy will occur more quickly. POTC believes the paradigm shift to alternative sources of energy will occur even when crude oil pulls back under $100/barrel so we prefer to have energy and food prices fall, giving instant relief to consumers around the world.

The NY Empire Index for May comes at 8:30 ET and the Philadelphia manufacturing data comes at 10:00 ET. You would be wise to wait for the larger gauge of manufacturing data slated for release at 9:15 ET (Capacity Utilization) before putting all your chips on the line.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/indprd.htm

The Capacity Utilization number takes the temperature of the U.S. factories, utilities, and mines. MINES and MINING may be the key words that ignite the market bulls come Thursday. Perhaps a company like Joy Global (JOYG) will do well this week.

Even inflationary environments have sectors that outperform. The mining sector is a silver lining that is included in the Capacity Utilization data, so if the week has in fact been bearish Thursday's before market release of Capacity Utilization could reverse that sentiment and fire start the S&P Index above last week’s close of 1,388, so set up trades accordingly. Regardless of earnings and/or economic data, we always obey the 11 Commandments. Earnings before market open came from J.C. Penney Company (JCP), reporting $0.54/share compared with the estimated $.50, however a 50% cut in profits was also reported. HPQ were originally slated to report after market cose, but they have rescheduled for Tuesday 20th May.

Friday, May 16th is option expiration day so we will pay close attention to Thursday's action, especially in response to Capacity Utilization data. The double top in the DJ Transport Index is mirrord in many of the stocks that we monitor and POTC suspects that today will see a head fake move up, followed by blood letting on Friday.

Wednesday, May 14, 2008

Double Trouble Transport Signal: Exhibit Caution.

We mentioned on Tuesday that the Dow Jones Transport Index (DJT) is only 4% away from a double top. Double tops are rarely favorable for bulls. Additionally, the DJT is showing a very discernable "V" from 5,500 in Aug '07, to 4,000 in Jan '08, to 5300 today.


Major Indexes almost never recover in "Vs". That's why we sold many of the holdings in our Aggressive Portfolio, taking a small loss on some positions. Our readers would be wise to monitor the DJT Index over the next few days. We feel this is very time sensitive tradable information.

The Psychology of the Call team.

Psychology of Today's Data

Wednesday, May 14th at 8:30 ET brings us the Consumer Price Index (CPI) for April.


http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/cpi.htm

POTC believes the core CPI cannot be taken as seriously as in the past. Food and energy prices have done more than simply break out of a cycle. Crude Inventories are released at 10:30 ET for the week ending May 10th. Will the rise continue indefinitely? Of course not, but even if the price of gas stabilizes in the $3.69 range, or crude oil in the $110.00 range, it will have negative consequences on consumer psychology in the short run, therefore the 1,400 S&P level is something every investor should monitor closely this week as the Index is the best forward-looking indicator we have.

If energy and food prices don't pull back sharply soon, mid end/cost clothing retailers will be hit hardest and the lower end/cost stores like Wal-Mart (WMT) will fare best. Regardless of the overall CPI number, the fact it is approaching its 3 year high of 4.7% and talk of 5% around the corner will wake up many bears on Wednesday. The CPI data will not have bullish effects on the market in our opinion. The current CPI year over year (y/y) stands at 4.0% A word of caution… this number does not reflect last month’s run up in energy. Any votes for higher CPI numbers still ahead?

Before market earnings come from Deere & Company (DE) $1.75/share estimate, and Freddie Mac (FRE) -$1.05/share estimate; this is a great example of why we mention the phrase "market of stocks" and not merely use "stock market" like the broad S&P Index, especially during earnings season. DE could see much higher prices ahead as the market for their U.S. dollar denominated machinery is red hot, and FRE's struggle in the low to mid $20's could continue for years in this credit/mortgage debacle. If we had to pick stocks that can avoid the inflation slaughter ahead, besides biotechnology stocks like Genentech (DNA), we would favor FSLR and DE.

Monday, May 12, 2008

The Psychology of the Upcoming Week's Earnings and Economic Data

Good Morning and Good Evening to our readers around the globe!

Last week's most notable events were: 1) crude oil closing above $125.00/barrel, and 2) the S&P failing to hold the 1,400 support level, closing 12 points below at 1,388. Three weeks ago, Psychology of the Call team (POTC) did predict crude would be a good short trade from $120-$130 and it has in fact climbed to that target area. Only aggressive portfolios with tight stops should trade what we feel is a crude spike/bubble. The 1,400 S&P breach is more worrisome and must be monitored. POTC's bullishness will be dampened if the S&P fails to close above 1,400 on Friday, May 16th.



Another problem for stocks is the 10-Year Treasury Note. The second attempt to clear 3.9% failed on this 3 month chart, so now a close below 3.65% would be a bullish signal for bonds and a bearish signal for stocks.

Wise stock traders look to the bond market for directional swings as it is many times more liquid, larger and safer than the stock market, so please set up trades accordingly; the more arrows in the quiver, the better. The appetite for bonds is increasing again and that means lower bond yields and lower stock prices, as May money flees to safer springs, so exhibit caution. If the 10 Year Note pulls back under 3.65% this week, most stock bulls will be bloodied...

Jim Cramer has agreed with the argument we have been making for over one month now that the Euro-dollar will act as a fire starter. "Sell in May and go away" could create terrific long entry points, especially for solid blue chips like Goldman Sachs (GS), Genentech (DNA), First Solar (FSLR) and Joy Global (JOYG). Although Jim Cramer only mentioned a few stocks, such as Deutsche Telekom's (DT) interest in buying Sprint Corp. (S), POTC feels this trend will only evolve and turn into a theme by the time the leaves turn color and "Fall." Additionally, we continue to predict Euro-dollar buying U.S. prime urban real estate and high end coastal locations in Florida and Southern California. That said, we urge caution with most long positions this week as we predict the S&P closes below 1,388 on Friday, May 16th, although there will be plenty of volatility and opportunities to profit!

Please keep two things in mind for the week ahead: 1) Options on stocks expire Friday, so expect greater volatility than in the last several weeks, and; 2) The CNBC Million Dollar Challenge begins Monday, May 12th. Remember you can have up to five accounts, so perhaps a wise move would be to make one "King of Cash" for the first few days or perhaps the entire week, as shorting is not allowed and the S&P has broken 1,400. There is a currency component this year which allows for "pair trading", i.e. EUR/USD or USD/JPY. This component limits 10%/$100,000 of the total $1M portfolio at the outset. Also, short selling of the "currency pairs" is allowed. With a little psychology and a lot of luck, we will be rooting for one of our readers to win the Million, cheers!

http://contests.cnbc.com/milliondollar/main.do

Monday, May 12th will bring us no market moving economic data. So the order of the day will be influenced by Friday's weak market and S&P breach of 1,400. Earnings before market come from S. Although the earnings will not be market moving plus or minus a couple cents of where the analysts have them pegged, the psychology surely may. There have been two rumors floating around recently: 1) DT is interested in buying S (the Euro-dollar fire starter theme), or; 2) S may "divorsify" themselves from their failed Nextel marriage.

http://news.moneycentral.msn.com/ticker/article.aspx?symbol=US:DT&feed=AP&date=20080509&id=8620817

Note: POTC gives credit to legendary investor Peter Lynch for the word "divorsify", as well as a lot of the psychology we serve up. Peter Lynch was one spectacular educator and investor. Now, will S reveal a longer term market moving plan of either of the two above mentioned scenarios? We sure hope so, as the stock market needs a catalyst after last week's dismal performance.

Tuesday, May 13th at 8:30 ET brings us Retail Sales Data for the month of April.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/retail.htm

The psychology and market activity after the Retail Sales number will not be positive in our opinion because of the explosion of crude oil/gas prices. Even though building materials may improve over March's -1.6, the consumer looks to be pinched by the recent spike in energy prices. The Airline and Trucking sectors have been trapped under ice of late and we don't see any signs of instant relief. Are you old enough to remember the days of the trusted railroad system? Perhaps railroads will be utilized again; today's trucks could become extinct with diesel fuel breaking $4.00/gallon for the first time in history. The market always looks forward, granted, but the realization is the market has never been in this kind of predicament before. POTC has stated before that high energy prices are good for part of the market, and we stand by that thesis. There are many individuals and corporations profiting from high energy prices, and new burgeoning sectors are evolving. Companies like First Solar (FSLR) could be a safe haven for our readers if the price of crude remains above $100/barrel through 2008.

We would not recommend many sectors in this environment of falling home prices coupled with spiking inflation in food and energy. Quick Psychological Financial Fusion: Congress is considering changing the make up of the copper penny to reflect more steel. Perhaps considering a steel stock like Nucor Corp. (NUE) makes good sense as pennies go from copper to steel: http://www.nucor.com/ POTC will be monitoring Congress closely over the next several weeks and if this legislation passes steel stocks like NUE will spike. Stock option traders take note!In 1943, due to wartime copper shortages, the U.S. mint struck steel pennies: http://en.wikipedia.org/wiki/1943_steel_cent

After market earnings come from Applied Materials (AMAT) $.21 estimate, and Electronic Arts Inc. (ERTS) (minus $.11 estimate). Quick Psychology: for purposes of the aggressive CNBC Million Dollar Challenge: we recommend buying ERTS over AMAT, as the negative sentiment in that minus $.11 estimate has a better chance of rewarding on the upside.

Wednesday, May 14th at 8:30 ET brings us the Consumer Price Index (CPI) for April.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/cpi.htm

POTC believes the core CPI cannot be taken as seriously as in the past. Food and energy prices have done more than simply break out of a cycle. Crude Inventories are released at 10:30 ET for the week ending May 10th. Will the rise continue indefinitely? Of course not, but even if the price of gas stabilizes in the $3.69 range, or crude oil in the $110.00 range, it will have negative consequences on consumer psychology in the short run, therefore the 1,400 S&P level is something every investor should monitor closely this week as the Index is the best forward-looking indicator we have. If energy and food prices don't pull back sharply soon, mid end/cost clothing retailers will be hit hardest and the lower end/cost stores like Wal-Mart (WMT) will fare best. Regardless of the overall CPI number, the fact it is approaching its 3 year high of 4.7% and talk of 5% around the corner will wake up many bears on Wednesday. The CPI data will not have bullish effects on the market in our opinion. The current CPI year over year (y/y) stands at 4.0% A word of caution… this number does not reflect last month’s run up in energy. Any votes for higher CPI numbers still ahead?

Before market earnings come from Deere & Company (DE) $1.75/share estimate, and Freddie Mac (FRE) -$1.05/share estimate; this is a great example of why we mention the phrase "market of stocks" and not merely use "stock market" like the broad S&P Index, especially during earnings season. DE could see much higher prices ahead as the market for their U.S. dollar denominated machinery is red hot, and FRE's struggle in the low to mid $20's could continue for years in this credit/mortgage debacle. If we had to pick stocks that can avoid the inflation slaughter ahead, besides biotechnology stocks like Genentech (DNA), we would favor FSLR and DE.

Thursday, May 15th at 8:30 ET, Initial Claims for Unemployment will be released for the week ending May 10th. Unemployment is coming in at elevated levels, but still below levels seen in the past two recessions. IF this weekly claim number comes in below 350K the bulls will run, and if it comes in above 375K the bears will feast, so pay close attention. Anything in between will be a wash and look more to the manufacturing data. Weekly claims in the 2001 recession spiked over 400K; now it stands at 365K. Some economists believe monthly unemployment claims must jump by 150K in order for a real recession to be called. We haven’t seen that yet and hopefully never will. The silver lining of continued high energy prices is research and development (R&D). High oil prices will kick start more aggressive science and technologies like solar, wind, and countless others not even mentioned by the general media as yet. So there are those who want high energy prices so that the paradigm shift to alternative energy will occur more quickly. POTC believes the paradigm shift to alternative sources of energy will occur even when crude oil pulls back under $100/barrel so we prefer to have energy and food prices fall, giving instant relief to consumers around the world.

The NY Empire Index for May comes at 8:30 ET and the Philadelphia manufacturing data comes at 10:00 ET. You would be wise to wait for the larger gauge of manufacturing data slated for release at 9:15 ET (Capacity Utilization) before putting all your chips on the line. http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/indprd.htm

The Capacity Utilization number takes the temperature of the U.S. factories, utilities, and mines. MINES and MINING may be the key words that ignite the market bulls come Thursday. Perhaps a company like Joy Global (JOYG) will do well this week.

Even inflationary environments have sectors that outperform. The mining sector is a silver lining that is included in the Capacity Utilization data, so if the week has in fact been bearish Thursday's before market release of Capacity Utilization could reverse that sentiment and fire start the S&P Index above last week’s close of 1,388, so set up trades accordingly. Regardless of earnings and/or economic data, we always obey the 11 Commandments. Earnings before market open come from J.C. Penney Company (JCP) estimate $.50, and after market from Hewlett Packard (HPQ) estimate at $.84. POTC is not optimistic about either report. Perhaps Intel Inc. (INTC) execs gave HPQ's bad quarter away on their CC we wrote up in detail 3 weeks ago. Go back and read how the INTC executives literally bashed HPQ and DELL!

http://psychologyofthecall.blogspot.com/2008/04/psychology-of-intel-inc-intc-q1-2008.html

DELL is one of the stocks we continue to short. Perhaps HPQ's chart scared us from going short, although we urge our readers to listen or read how adamant INTC execs were about taking either HPQ or DELL to school, obviously winning market share away from them. POTC feels DELL and HPQ are both in trouble, but especially DELL.

Friday, May 16th is the fall out after the positive Capacity Utilization data mixed together with HPQ's poor report after the market close. IF HPQ reacts positively, bears will get trampled on this option expiration day, but we don't see that happening. POTC sees Thursday being a head fake move up, and Friday will be blood letting. There is some economic data being released Friday: Housing Starts and Housing Permits, but neither will be market moving at 8:30 ET. Michigan Consumer Sentiment will be the final nail in the bull coffin at 10:00 ET.

http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/mich.htm

POTC does not believe consumer sentiment and psychology has improved, and since the respected economists at Briefing.com have the May sentiment improving over April's, we do not believe the market has discounted a bad number. If we are right, the Friday sell off will be brutal and deep. If the Michigan Consumer sentiment comes in above 65, bulls will cheer, if it comes in below 62, the sea of red tape will be evident and a bloody close well below 1,388 will be in store. Perhaps our readers will start believing that the cliché "sell in May and go away" still relates as we see the S&P closing below 1,360.

Please remember to enter the CNBC Million Dollar Challenge. May your week be filled with good profit, great health, much excitement and fantasy. Remember to use psychology to your advantage and obey the 11 Commandments. Finally, we want to thank you for letting us be ourselves… again.

The Psychology of the Call team.

Friday, May 9, 2008

Looking to the week ahead

The economic calendar in the week ahead is filled with a lot of market moving data.
-Tuesday -Retail Sales
-Wednesday - Consumer Price Index (CPI), and Crude Inventories
-Thursday - weekly Unemployment Claims, NY Empire State Index, Capacity Utilization, and Philadelphia Fed Manufacturing data, (WOW to Thursday!). Friday is stock option expiration day, so we urge our readers to set up trades accordingly, and remind you to never force trades as patience is truly the key to long term success and peace of mind.
-Friday - Building Permits & Housing starts for April and Michigan Consumer Sentiment for May.

Thank you for participating in our S&P poll. It looks like the 1,388 level is where the congratulations must go ~

The Psychology of the Call team wishes you a comfortable weekend, please don't forget to visit us back tomorrow night for the Psychology in the Upcoming Week's Data. And now we offer you the 11 Commandments:

1. Never trade more than 10% of your total capital/account value in any one position.
2. Cash is King, but always keep a minimum of 20% liquid.
3. Cut losses to 15% maximum whenever possible. If your psyche is shaken, step away and don't trade for 1 week.
4. Take and enjoy profits of 30% or more.
5. Never fall in love with a stock and never force trades or over trade; remember commandment #2.
6. Never accept excuses from management, period.
7. Use technical and fundamental data & psychology/sentiment from the conference call to select trades.
8. There are two sides to the market, long & short; take advantage of that leverage.
9. Understand the significance of the macro geo-political economic environment.
10. Unforeseen events/shocks will happen, inverting the market upside down (remember commandments #1 & #2)
11. All of the above are void without reading the Psychology of the Call.

Cramer finally agrees with POTC

Famed financial pundit Jim Cramer has finally come to the realization that the strength of foreign currencies is significant. Our loyal readers will realize that for the last several weeks POTC has been talking about foreign currencies, particularly the Euro acting as a fire starter for the US Market. Thanks for finally agreeing with us, Jim.

Visit us tomorrow night for the "Psychology in the Upcoming Week's Data", and also don't forget to enter the CNBC Million Dollar Challenge, it starts next Monday.

Friday, 9th May

We look forward to Friday, May 9th at 8:30 ET for the Trade Balance to be released: http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/trade.htm The U.S. imports more goods and services than they export. This data is released for two months prior, so Friday's release covers the months of March and April. Economists look at the trade balance to gauge strength or weakness in world economies as well as the U.S. It would be bullish if both imports and exports were to expand, but even more ideal if the import/export gap began to shrink. POTC continues to believe the strength in foreign currencies, particularly the Euro-dollar will act as a fire starter by the time the leaves turn in Fall 2008. And for the last very important forward-looking psychology nugget: take profits on Friday, as Monday, May 12th is very naked, bringing NO market moving economic data or market moving earnings releases. Usually Mondays in May are slow and boring, especially when they are void of economic and earnings data, so set your trades up accordingly. The Psychology of the Call wishes all a nice weekend, please visit us tomorrow night for next week's "Upcoming Psychology".

Wednesday, May 7, 2008

Intraday Update: Contrarian Indicators Matter, Go Long


Commandment #8 addresses the beauty and effectiveness of our free market system: there are two sides to every trade, long and short, so take advantage of it. The Dow Jones news wires reported today that short interest on the New York Stock Exchange (NYSE) rose by 750,000 shares between April 15th and April 30th to 15.63M. The percentage of total shares short now stands at 4.1%. Here is a detailed list of short positions on the NYSE.

http://online.wsj.com/mdc/public/page/2_3030-shortint_hi_nyse-NYSE.html?mod=topnav_2_3000

As the S&P 500 Index steadies above the 1,400 level, those bears who hold the 15.63M shares short will feel greater pressure to cover. Remember, every short sale must be bought back eventually, therefore the term "dead cat bounce" even in worthless stocks that go as far as declaring bankruptcy. Please vote in our poll whether you feel the 1,400 level on the S&P will hold by Friday's close, as this rising contrarian indicator bodes well for bulls; let the stampede begin?

The Psychology of the Call team.

A Larger Build in Bubblin' Crude is Welcome News


U.S. Crude Oil Inventories for the week were expected at 1.4M barrels, but came in at 5.7M barrels. That translates to a 325.6M barrel stock pile. The 4.3M barrel weekly build, much larger than expected, is welcome by most of Wall Street and consumers and we see this trend continuing. The opposite of a build is termed a "draw down", and oil needed a draw down to go higher. In our opinion, the price of oil is getting "very tired" here, and the bullish trade will begin to unravel.


Energy inflation obviously continues to be a major set back for the economy, but POTC believes it hasn't broken the consumer or Wall Street, and what doesn't kill you makes you stronger. Barring any war with Iran or other unforeseen geo-political event, we feel crude topped out in the $123 range on May 6th. A wise trade would be to short crude in the futures market, as we see this commodity accelerating downward in the weeks and months ahead. The $100 level should be broken by month’s end. In addition, we don't believe the Beijing Olympic build out strain has been factored in either, so all indicators point to lower prices ahead.

Have a fine Wednesday, the Psychology of the Call team.

Wednesday 7 May

Wednesday, May 7th brings Crude Oil Inventories, scheduled for release at 10:30 ET. Oil was up $3.80 last week, and closed Tuesday at $119.97.

Dennis Gartman feels the run in many commodities is over in the short term (3-6 months), as he divulged on CNBC recently. So if we do see a greater than expected build in Crude Oil inventories, we will see the oil trade unwind perhaps below $110.00 this week. Anything below $110.00 would scare the inflation hawks and bears away and give bulls a reason to celebrate and relax by their camp fire.

Tuesday, May 6, 2008

Tuesday 6 May

We look forward to a ‘naked’ Tuesday, May 6th (NO economic releases scheduled). "Trend Setting Tuesday", as old Wall Streeters refer to it often sets the tone for the entire week. Perhaps the lower close on Monday will influence Tuesday's trading, as no market moving earnings releases are scheduled before the open. BUT, POTC sees Tuesday's morning and intraday sell-off being erased by a closing rally! POTC feels the stock market rally will have reflected the good earnings and guidance after market close from Cisco Systems Inc (CSCO). Please click on the live CC link in the left margin to hear one of the most highly regarded CEOs to ever lead a publicly traded company. The legend that is John Chambers is taken very seriously when he speaks. His optimism and honesty with regard to macro economic trends usually translates to market rallies. Be careful as a result when setting up your trades for Wednesday; a bullish bent would be wise. Another reminder the CNBC Million Dollar Challenge starts next Monday May 12th. You can have as many as 5 different styled trading accounts; good luck to all our readers: http://contests.cnbc.com/milliondollar/main.do A great day to all, the Psychology of the Call team.

Monday, May 5, 2008

ISM CONFIRMS WEEKEND THESIS

On Saturday we wrote: "Be careful: with energy prices at all time highs, the prices paid component won't come in light and if it does come in north of 72, the bears will wake up and put out many camp fires. We urge caution at 10 ET after the ISM is released. The market will be VERY BORING from 7:30 ET to 10 ET in anticipation of the data. Our readers would be wise to sell ahead of this data, as you have a window of 1 1/2 hours after market open. POTC sees the market selling off after the talking heads begin throwing around the ugly word INFLATION due to the likely rise in the prices paid component." Update Monday after the ISM data: Although the service sector showed expansion, at 52.8, the prices paid component rose from 70.8 to 72.1. POTC does see this number as troubling in the short run, and the inflation hawks have in fact begun to circle the bull wagon. As predicted in our Saturday piece, a number "north of 72" favored the bears, and the market has in fact sold off. With no economic or earning data slated until CSCO, after the close Tuesday, we favor a bearish trade. Please read "Psychology in the Upcoming Week's Economic & Earnings and Data" Have a great Monday, and remember, late Tuesday, but especially Wednesday will be much more bullish, as CSCO reports great numbers and guidance, and raises the universe of technology stocks. The CSCO tide comes in Tuesday after the close! The Psychology of the Call team.

Saturday, May 3, 2008

The Psychology in the Upcoming Week's Economic & Earnings Data

Weekend greetings to one and all across the U.S. and throughout the world! Congratulations to all bulls as the S&P closed above that 1,400 resistance we predicted in our last weekend piece. We are now privileged to offer you our week ahead insights.

We look forward to Monday, May 5th and the Microsoft/Yahoo drama. MSFT cannot afford to shuffle their feet much longer, they must pay up in order to compete against the Google juggernaut. A story just hitting the wires claims MSFT has withdrawn their offer of $33, while YHOO was looking for $37. This deal is far from over. We suggest taking advantage of the volatility in YHOO come Monday, buying on any dips as a hostile take over could occur.

At 10:00 ET, the Institute for Supply Management (ISM) data is released.
http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/napmserv.htm
This indicator is related to non-manufacturing, but since the U.S. has increasingly become a service driven economy, we don't believe it should be discounted. The "service index" quizzes purchasing managers in nearly 400 companies about their current sentiment on factors such as incoming orders, backlogs, inventories, jobs, prices paid, and whether the orders were domestic or foreign. The managers don't give specific numbers, simply a response of good, bad or neutral. POTC will pay close attention to the prices paid component that will be the market moving data point in our opinion. The last release in April revealed the prices paid component at 70.8 and Bulls don’t want that component rise. (Only once has that component crossed 75.)

Be careful: with energy prices at all time highs, the prices paid component won't come in light and if it does come in north of 72, the bears will wake up and put out many camp fires. We urge caution at 10 ET after the ISM is released. The market will be VERY BORING from 7:30 ET to 10 ET in anticipation of the data. Our readers would be wise to sell ahead of this data, as you have a window of 1 1/2 hours after market open. POTC sees the market selling off after the talking heads begin throwing around the ugly word INFLATION due to the likely rise in the prices paid component.

Earnings after the market Monday come from Cleveland Cliffs Inc. (CLF) and Forest Oil Corp. (FST). These are two energy companies erroneously looked upon by many consumers as the "bad guys", a cause of the rising prices paid component in the ISM. CLF's and FST's strong earnings will add more fuel to the hawkish and bearish inflation argument. But how quickly things will change come Wednesday… caution to all inflation hawks, bears, and conspiracy theorists alike; crude oil inventories will cause these animals to rethink their hyper negative sentiment.

We look forward to a ‘naked’ Tuesday, May 6th (NO economic releases scheduled). "Trend Setting Tuesday", as old Wall Streeters refer to it often sets the tone for the entire week. Perhaps the lower close on Monday will influence Tuesday's trading, as no market moving earnings releases are scheduled before the open. BUT, POTC sees Tuesday's morning and intraday sell-off being erased by a closing rally! POTC feels the stock market rally will have reflected the good earnings and guidance after market close from Cisco Systems Inc.(CSCO). Please click on the live CC link in the left margin to hear one of the most highly regarded CEOs to ever lead a publicly traded company. The legend that is John Chambers is taken very seriously when he speaks. His optimism and honesty with regard to macro economic trends usually translates to market rallies. Be careful as a result when setting up your trades for Wednesday; a bullish bent would be wise.

We look forward to Wednesday, May 7th with Crude Oil Inventories scheduled for release at 10:30 ET. Oil was up $3.80 last week, and closed Friday at $116.32


Dennis Gartman feels the run in many commodities is over in the short term (3-6 months), as he divulged on CNBC recently. So if we do see a greater than expected build in Crude Oil inventories, we will see the oil trade unwind perhaps below $110.00 this week. Anything below $110.00 would scare the inflation hawks and bears away and give bulls a reason to celebrate and relax by their camp fire. POTC believes that since crude oil failed to break through $120.00 in this incredible run oil could break $100.00 by months end unless there is a geo-political event with Iran.

No market moving earnings are scheduled before market open Wednesday, so perhaps CSCO's great earnings and guidance after market close, coupled with crude oil falling below $110.00 could cause a market rally that few might expect. Please set up your trades accordingly, whether you agree or disagree with our bullish analysis. Any of you daring souls who would care to predict where the S&P will close on May 9th are welcome, asked, requested, even challenged to vote in our Poll in the left margin!

We look forward to a ‘naked’ Thursday, May 8th. POTC feels the smart trade will continue to be long technology after CSCO's tide raises most of the technology universe. We always stress that you look at the "stock market" more as a "market of stocks", so when the tide raises all ships/stocks on account of CSCO you have the opportunity to enter short positions in failed stocks (just as GRMN played out). We continue to see JRJC to be a great short candidate into their May CC.

Solid companies like Intel Inc. (INTC) and Google (GOOG) will continue their runs. We see the MSFT/YHOO distraction as an opportunity for Google to innovate beyond what most analysts are factoring in to their growth models. Google is well aware that even if MSFT were to bid up YHOO's price, the buy out is not guaranteed. MANY anti trust arguments would begin to swirl. Remember, since Google didn't spend a penny on the wireless spectrum auction a few months back, they have over $12B in cash on their balance sheet to drag the MSFT/YHOO anti trust issue through the courts. Google is a juggernaut must-own company in our opinion.
Earnings after market come from Priceline.com Inc. (PCLN). You can find the live CC link in the left margin.

We look forward to Friday, May 9th at 8:30 ET for the Trade Balance to be released:
http://www.briefing.com/Investor/Public/Calendars/EconomicReleases/trade.htm
The U.S. imports more goods and services than they export. This data is released for two months prior, so Friday's release covers the months of March and April. Economists look at the trade balance to gauge strength or weakness in world economies as well as the U.S. It would be bullish if both imports and exports were to expand, but even more ideal if the import/export gap began to shrink. POTC continues to believe the strength in foreign currencies, particularly the Euro-dollar will act as a fire starter by the time the leaves turn in Fall 2008.
And for the last very important forward-looking psychology nugget: take profits on Friday, as Monday, May 12th is very naked, bringing NO market moving economic data or market moving earnings releases. Usually Mondays in May are slow and boring, especially when they are void of economic and earnings data, so set your trades up accordingly.

Please don't forget to vote in our S&P poll.
The Psychology of the Call Team.