Barclays analyst Jeffrey Bernstein has noted Chipotle’s recovery may take longer than other chains that have been hurt by foodborne illnesses, because social media has increased people’s awareness of such incidents.
He also noted that Chipotle’s “Food With Integrity” slogan makes the E. coli (fecal contamination) cases all the more damaging.
We clipped this piece from an article written by Candice Choi from The Associated Press.