Friday, November 16, 2012

J.C. Penney (JCP) Educational Trade Alert...

scheduled for Sunday, November 18, 2012, at 10 p.m. ET. 

JCP has been in the news lately and its stock and bonds are under heavy fire; it is setting-up for an interesting trade. 

All subscribers will receive this aggressive educational alert on schedule; if not a subscriber, please use Paypal and get started.

-1902: James Cash Penney, son of a Baptist preacher and farmer, opens 'The Golden Rule', a dry goods and clothing store in Kemmerer, Wyoming. Store name was based on his guiding principle of building a business through serving the community with fair dealing and honest value.
-1913: Incorporates in Utah as the 'J.C. Penney Co. Inc'; 'Golden Rule'  name phased out.
-1914: Headquarters moves from Salt Lake City, Utah, to NYC.
-1929: Begins trading as a publicly traded company.
-1951: Sales exceed $1 billion.
-1963: Issues its first catalog.
-1971: James Cash Penney dies at age 95.
-1972: Launches first national television campaign.
-1979: Catalog sales pass $1 billion.
-1992: Headquarters moves to Plano, TX.
-1994: Launches
-2005: Penney's e-commerce business breaks $1 billion in sales.
-2009: Opens its first store in Manhattan.
-2010: Becomes the exclusive retailer of Liz Claiborne and Claiborne in the U.S. and Puerto Rico; exits catalog business. Introduces mobile coupons.
-2011: Hires AAPL executive Ron Johnson as CEO.
-2012: Implements new pricing strategy and eliminates physical  coupons and sales in favor of everyday low pricing; Johnson rolls out new shops in stores to turn the stores into a mini-mall experience. Hedge fund manager Bill Ackman reiterates his bullishness on Tuesday, November 13, on CNBC as stock price dives to multi-year lows.

Thank You for Reading, Educating, and Trading with Us,

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