JCP has been in the news lately and its stock and bonds are under heavy fire; it is setting-up for an interesting trade.
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-1902: James Cash Penney, son of a Baptist preacher and farmer, opens 'The Golden Rule', a dry goods and clothing store in Kemmerer, Wyoming. Store name was based on his guiding principle of building a business through serving the community with fair dealing and honest value.
-1913: Incorporates in Utah as the 'J.C. Penney Co. Inc'; 'Golden Rule' name phased out.
-1914: Headquarters moves from Salt Lake City, Utah, to NYC.
-1929: Begins trading as a publicly traded company.
-1951: Sales exceed $1 billion.
-1963: Issues its first catalog.
-1971: James Cash Penney dies at age 95.
-1972: Launches first national television campaign.
-1979: Catalog sales pass $1 billion.
-1992: Headquarters moves to Plano, TX.
-1994: Launches jcpenney.com.
-2005: Penney's e-commerce business breaks $1 billion in sales.
-2009: Opens its first store in Manhattan.
-2010: Becomes the exclusive retailer of Liz Claiborne and Claiborne in the U.S. and Puerto Rico; exits catalog business. Introduces mobile coupons.
-2011: Hires AAPL executive Ron Johnson as CEO.
-2012: Implements new pricing strategy and eliminates physical coupons and sales in favor of everyday low pricing; Johnson rolls out new shops in stores to turn the stores into a mini-mall experience. Hedge fund manager Bill Ackman reiterates his bullishness on Tuesday, November 13, on CNBC as stock price dives to multi-year lows.
-1914: Headquarters moves from Salt Lake City, Utah, to NYC.
-1929: Begins trading as a publicly traded company.
-1951: Sales exceed $1 billion.
-1963: Issues its first catalog.
-1971: James Cash Penney dies at age 95.
-1972: Launches first national television campaign.
-1979: Catalog sales pass $1 billion.
-1992: Headquarters moves to Plano, TX.
-1994: Launches jcpenney.com.
-2005: Penney's e-commerce business breaks $1 billion in sales.
-2009: Opens its first store in Manhattan.
-2010: Becomes the exclusive retailer of Liz Claiborne and Claiborne in the U.S. and Puerto Rico; exits catalog business. Introduces mobile coupons.
-2011: Hires AAPL executive Ron Johnson as CEO.
-2012: Implements new pricing strategy and eliminates physical coupons and sales in favor of everyday low pricing; Johnson rolls out new shops in stores to turn the stores into a mini-mall experience. Hedge fund manager Bill Ackman reiterates his bullishness on Tuesday, November 13, on CNBC as stock price dives to multi-year lows.
Thank You for Reading, Educating, and Trading with Us,
POTC-
http://psychologyofthecall.blogspot.com
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